Here, content! Good, content!

Greetings content maniacs, from Zach and Austin! 

Today we will discuss pirates, ninjas and puppies. Not really, but now that we have your attention, let’s talk about “good” content… and how to get it.

It’s true that if you pack a website or blog with keywords, it will increase your SEO but that doesn’t necessarily mean that your content is any good. So once you get them to your site, how do you keep them there? Here is what we’ve learned about creating good content.

Good content has to be created, crafted even. You can’t just “write”. Your readers want to be engaged. So engage them! 

• Write about things that are relevant- make sure you don’t have gobs of information on your site that has nothing to do with your site.
• Write with passion and conviction- write what you love to write about because you love to write about it. There’s no way it won’t be interesting.
• Write with structure and proper grammar- We cannot stress this enough! If you write well and with detail, there will be no doubt that your writing will be understood.
•  Write with accuracy- Make sure you are not giving false information. Take a little extra time to do the research. You won’t regret it. And readers will appreciate it.
• Add photos! Blogs and pictures go together like peanut butter and bananas. (Hey, if Elvis said its OK, its OK.)  Allow readers to become further engaged, a (relevant) photo gives that little something extra that they sometimes need to get through the post.

These are just a few things that we’ve learned about “good” content. Zach and I (Austin Wildmann) look forward to continuing this adventure with you into the magical world of content. Join us next week, when we will examine BAD content!!! *bloodcurdling scream*

- Austin and Zach

Austin Wildmann (left)

&

Zachary Peacock (right)