Can you remember when you had to go out and buy CDs, cassette tapes, eight-tracks or even record albums when you wanted to hear your favorite music?
Many people still purchase vinyl records as collectibles today but the rest of the products on that list are a thing of the past. In fact, it is predicted that within the next five years there won’t even be hard copy CDs produced or distributed.
It’s a digital world we live in and the biggest digital distributor of music right now is iTunes, an affiliate of Apple, Inc. Created by Steve Jobs in the early 2000s, iTunes has become the best LEGAL way for consumers to get music, and they are getting it for less than the $18.99 we used to pay per CD.
So why is this so important to artists? It’s simple.
* As a consumer, 98% of the time you only want one or two songs offered on an album; iTunes allows you the freedom to purchase only what you want.
* Labels are happy about this because they get close to 70% of the sale proceeds; the artist receives 12% of each sale (which is better than the artist receiving nothing because his or her music has been pirated via Napster, LimeWire or some other file-sharing site).
* It’s free to download iTunes software. If you don’t have it already, download it now right here!
The iTunes platform is a big help to artists who need publicity, too. Anyone can create an iTunes account as an artist and place songs there for people to buy. Usually, for well-known artists like Eminem, Katy Perry, Blake Shelton, etc., it costs about $1.29 to download a single song. For artists who are not so well-known or even those not signed to a label, the music is only $0.99 to download one song.
If you want to work in artist management or the recording industry, or in the public relations end of the music biz, it is advisable to create an iTunes account. Do so by clicking here.
It's a fact - iTunes is "here and now" and it's not going anywhere. Distribution for music online and as promotion of that music for public relations practitioners has gotten easier with digital distribution. In our opinion, it’s a wonderful application from Steve Jobs that keeps artists and record labels happy and allows both to profit from their talent and hard work. It's also great for consumers who can spend their money only for songs they want.
Bottomline: iTunes has truly changed the music industry and invented real digital distribution.
Let the good "tunes" roll!
Keep Listening!
Brittany and Lauren
It’s a digital world we live in and the biggest digital distributor of music right now is iTunes, an affiliate of Apple, Inc. Created by Steve Jobs in the early 2000s, iTunes has become the best LEGAL way for consumers to get music, and they are getting it for less than the $18.99 we used to pay per CD.
So why is this so important to artists? It’s simple.
* As a consumer, 98% of the time you only want one or two songs offered on an album; iTunes allows you the freedom to purchase only what you want.
* Labels are happy about this because they get close to 70% of the sale proceeds; the artist receives 12% of each sale (which is better than the artist receiving nothing because his or her music has been pirated via Napster, LimeWire or some other file-sharing site).
* It’s free to download iTunes software. If you don’t have it already, download it now right here!
The iTunes platform is a big help to artists who need publicity, too. Anyone can create an iTunes account as an artist and place songs there for people to buy. Usually, for well-known artists like Eminem, Katy Perry, Blake Shelton, etc., it costs about $1.29 to download a single song. For artists who are not so well-known or even those not signed to a label, the music is only $0.99 to download one song.
If you want to work in artist management or the recording industry, or in the public relations end of the music biz, it is advisable to create an iTunes account. Do so by clicking here.
It's a fact - iTunes is "here and now" and it's not going anywhere. Distribution for music online and as promotion of that music for public relations practitioners has gotten easier with digital distribution. In our opinion, it’s a wonderful application from Steve Jobs that keeps artists and record labels happy and allows both to profit from their talent and hard work. It's also great for consumers who can spend their money only for songs they want.
Bottomline: iTunes has truly changed the music industry and invented real digital distribution.
Let the good "tunes" roll!
Keep Listening!
Brittany and Lauren
Great job on your research. So interesting how much I tunes influences all of our lives!
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