Do You Have What It Takes?
If you're a Twitter "newbie," launching a campaign might be a scary thing. If you watch reality television, you already have significantly more knowledge than you know. The hit series Survivor has taught viewers (and us) a very important lesson for social media in the tagline: "outwit, outplay, outlast." Understanding the importance of these three things gives you an edge as you compete against other companies in the "Twitterverse."
1. Outwit:
With the millions of messages being sent through Twitter daily, it is important to make your tweets stand out. People visit Twitter to be entertained, to learn and to interact. Creating smart messages attracts more followers and encourages real conversation. Not to mention, anyone armed with a sharp wit can achieve better interaction, increased social traction and greater credibility.
2. Outplay:
One of the best strategies we've learned from Survivor is the importance of forming alliances. Being a team player has numerous benefits for anyone trying to make it in Twitter. Replying and retweeting others shows your acknowledgement and support. Once your audience feels appreciated, they will return the favor and spread your message. Remember, Twitter is about relationships.
3. Outlast:
Like Rome, your amazing Twitter account can't be built in a day. Don't let a lack of immediate gratification blow out your tiki torch. When you feel discouraged, the worst thing you can do is step away and leave your Twitter account unmanned. You will quickly lose contact with followers. Real online relationships depend upon two-way conversation and no one likes to be left in the dark.
Until next time, sweet tweets!
-Kathryn & Allyson-
No comments:
Post a Comment