Are brands ruining Facebook?

According to the PR Firm C&M and TolunaQuick, more than 50% of users felt overwhelmed by the brands promoted on social media. More than 3,000 respondents participated in the survey. 


Findings included the following:

• 40 percent of respondents felt that brand promotions are too complex to enter;
• 20 percent felt incentives are not worth the effort;
• 75 percent said that one or two Facebook messages per day is too much to receive from a brand;
• Nearly 40 percent do not want to share brands interactions with friends
• 20 percent proactively post messages to brand pages.

So what does this mean for your brand?
Yes, over half of the users are sick of your brand and may think that all the effort companies put into branding is a waste of time on Facebook, however, there are some good news.

• 45 percent of people do choose to interact with brands on social media. While many may feel overwhelmed by the promotions and specials branding promotes, a large amount do give in.

• 80 percent will go to a brand on Facebook and "like" it. While a like is a simple click of a button  which may compliment a brand, friends of these users will see their current activity and possibly follow suit. 

• Nearly 50 percent check out a brands Facebook page to look for deals and other offers. Keep this in mind when updating special offers and new arrivals. 

          Even though 20 percent of respondents felt the time and effort companies put into their brands on social media was a waste, many have admitted to keeping up with some of the latest posts and "liking" more than not brands that they enjoy. With social media growing and the public more aware of trying to keep from getting sucked in, this business is only going to demand more creative tactics to engage consumers. What can your company do to make your brand snap, crackle and pop?


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Tia and Abigail