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Facebook Timeline. Did you squirm or smirk when you read those words? Love it or hate it, Timeline is here to stay (for now). Facebook’s recent switch to the new Timeline for brands is making waves and news.
All those companies who spent thousands of dollars building the perfect welcome tab are kicking themselves.
All those companies who spent thousands of dollars building the perfect welcome tab are kicking themselves.
Sorry, it’s now time to spend all that money generating that perfect cover photo.
Here are a few things brands need to know to perfectly embrace its new Timeline.
Kevin Allen, a contributing writer at PR Daily offers this short list of steps you can take now:
- Plan first for aesthetic changes
- Tell the brand's story (or less sexy, the corporate history)
- Know that how you interact with fans is changing
- Prepare for the ways Timeline will affect your current tabs
For more information click here or go to PR Daily News!
Tia & Abigail
What a great and insightful topic. I love the new FB timeline and its good to see others are adapting to the new changes as well. Pretty soon people will calm down about the new changes and I think people will start to see how timeline can help businesses too!
ReplyDeleteRobin is exactly right. Facebook and change are inevitable partners. The sooner brands and businesses embrace the new Timeline, the sooner they can improve the level of engagement and get out in front of the competition!
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