#gotcreativity?

Now that you know the basics about using Twitter 

for PR, it's time to get to the nitty gritty! 

              This video provides an excellent example of how to use Twitter for more than just promotions, but also as an opportunity to participate in and receive benefits from projects that other companies and agencies are doing. This public relations tactic establishes interaction between consumers and companies, thus helping to form stronger long-term relationships.

             As consumers and budding PR professionals, there are three main reasons why we love the campaign featured above:
1. Not only does this campaign encourage interaction, but it shows appreciation for those who participate. When users show support for the agency, the agency gives back with musical gratitude.
2. It's a personalized method of promotion. Depending upon where the tweet is sent, a specific and unique musical note is played. This gives the message to the consumer and tells them their unique messages are important.
3. This shows Twitter users that a company can be more than just the "suits" that want to sell them products. Twitter allows us to appreciate creative minds and companies as well as music and the arts.

Until next time, sweet tweets!
- Kathryn and Allyson-