Social media offers a variety of networks and it’s important to know the differences between them all. While they all share similarities, each network site utilizes a few diverse functions that focus on specific functionalities. Two of the most influential and successful sites today are Facebook and LinkedIn. The list below emphasizes the substantial differences between the two networks.
- Focus on building a professional community - LinkedIn: LinkedIn provides features that allow individuals to follow company pages - just like Facebook. However, LI is technically more relevant since individuals associated in an industry tend to also be professionals who carry higher credibility in their recommendations of products and services.
- Better page management tools - LinkedIn: Facebook is somewhat limited in its specific business page features while LinkedIn is more flexible, allowing page administrators access to multiple modification tools.
- More interactive conversations - LinkedIn: Individuals on LinkedIn actually have greater access to group discussions since they are not limited to simple status updates as with Facebook.
Remember, Facebook is a social networking site, while LinkedIn is a professional networking site. Determine what you want to accomplish online and socially before choosing the best network for you!
Stay connected!
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