Showing posts with label blogging. Show all posts
Showing posts with label blogging. Show all posts

Monday, April 23, 2012

8 Great Tips for Interns

8 Great Tips for Interns

1. Come to work prepared. 
Before you set our your suit the night before, prepare a binder full of examples and previous work you have done in school. Give yourself examples of blog posts, press releases and other forms of media that will become useful when you are stuck. If anything, the work in the binder will give you a boost of confidence knowing you capable of getting things done right.

2. Khakis and a polo do not qualify for a suit.
OK, so none of you would actually wear khakis and a polo to work. But keep in mind that anything other than a suit is not appropriate unless your employers have otherwise told you so. Looking professional will make you feel professional and will encourage you to demonstrate your best work ethic. Even if you decide to wear those black pants and button up, bringing a jacket will do nothing short of keeping you prepared. You never know who you will be meeting that day you decide to dress down.

3. Ask for more work.
Do this only if you can tolerate it. If you still have a PR plan and 3 press releases to finish by the end of the day, this might not be the best idea. When you can, just send an email to your supervisor or coworkers and ask them if they need someone to post on the company blog or if they have any other work that they would like assistance. Your coworkers will appreciate the help and will remember it later on when it is the end of the day and you are overwhelmed. 

4. Be open to criticism. 
We are not perfect by any means. You may think you write awesome press releases, but when the supervisor returns it with critical comments, take the time to read and fix them. When you take the criticism to heart, you will remember how to fix it before you hand the next press release in. Just remind yourself not to take the criticism personally. They are just tips on how to improve your work.

5. Eat lunch with your coworkers. 
There may be days when you want to get out by yourself, but take the time to invite your coworkers on occasion. Keep in mind that in this industry, it is important to make relationships and network. You don't have to be best friends with everyone, but getting to know people outside the office environment will help you better understand what they are about. Plus, taking a break is necessary. Why not do it with people who can give you advice and share stories about what you are interested in?

6. Try not to make the same mistake twice.
When you are surrounded by people who have been in the business for years, they have their own way of doing things. They may be stressed out some days and impatient. When they are telling you to fix the same mistakes, they may get short with you. Just remember that this is a stressful industry and don't take their frustrations to heart. You are still learning. Take notes and keep copies of corrected work so you can reference it later on. 

7. Get a Mentor.
Use your coworkers as mentors. Develop relationships with them that will become helpful later on and look up to them. Find someone who you can look to for advice and that can help you when you need it. Maybe someone stood out during your lunch date that you could see yourself keeping in touch with long after the internship.

8. Find out ways to help your place of work.
Once you have settled in and have a better idea of what your projects will be, figure out ways to help your organization. For example, start a blog. Contribute to social media efforts by posting updates on social media channels. Helping your place of work will be appreciated and gain experience. 

Taking the time to do your work efficiently and gain experience will benefit your overall relationship with the company. Never forget your primary reason for taking the internship, to learn more about the overall industry.

Tia and Abigail

Click here for the PR Daily article.

Monday, April 16, 2012

Content Strategy for Social Media

      As the semester winds down, I've been thinking about what I learned most this semester regarding content and my future profession. We all have social media for personal use but in recent years, social media has become necessary for companies who wish to stay relevant. Therefore an understanding of social media is more than necessary, it is VITAL for today's PR practitioners. 


Let's face it... 
     Whether you're using Twitter, which makes content short and simple, to Facebook posts (a little longer but still simple) or blog posts, which are undoubtedly more complex and involved but not rocket surgery...content can be confusing.


      Click here to download this basic "Content Rationale Worksheet", a great first step to defining the type of content you want to create and giving you a nice direction for your content once you know the answers.
created by: Jay Baer
When you're developing a broad social media content strategy for larger organizations, you have to ask yourself many more questions, of course. Tune-in next week (cliffhanger, alert!) as I discuss some of these organizational, audience and content-related questions that may be helpful as you craft content in the future. 


Love in content,
Austin and Zach


Austin Wildmann

Monday, April 2, 2012

Avoid the Plague of Bad Content

Warning: this week's post topic is bad ... very, very bad.

A few weeks ago, Zach and I wrote about good content and how to create it. This week, we are compelled to discuss bad content - and how you can avoid it.

“Content is king” is a familiar saying for those of us in the communications field.  It's nothing we haven't heard before and yet it is truer than ever before. Good content is not only engaging and interesting but it is also intelligent.

After 10 years of upheaval, the public relations industry is still smack dab in the middle of re-inventing itself. It is no longer enough to tell people that your product is best. Consumers are so much smarter these days. They are through with advertising and PR campaigns that they find insulting. Today's publics demand reality. They want the real story.
Next Stop? Snoozeville
3 Quick Tips to Help Your Avoid Bad Content
  •  Do not place search engine optimization above quality: Make sure you aren’t just stuffing a bunch of keywords in a blog or website and calling it content. Don't be boring, be engaging!
  •  Follow the 4-second rule: People should know the purpose of your site/blog within four seconds of visiting it. If not, why would they stay there??
  •  Keep it simple: Your status, tweet, web copy or blog post must have a clearly defined objective and be easy to navigate. Use fewer words and more powerful imagery.  It's that simple.
We look forward to discussing all the awesome stuff we’re learning this semester. Let's "engage" next week when Mr. Peacock plans to tickle your mind with some grammatical stylings!

Love in content,
-Austin and Zach 

Austin Wildmann
Zach Peacock
 

Sunday, March 4, 2012

Here, content! Good, content!

Greetings content maniacs, from Zach and Austin! 

Today we will discuss pirates, ninjas and puppies. Not really, but now that we have your attention, let’s talk about “good” content… and how to get it.

It’s true that if you pack a website or blog with keywords, it will increase your SEO but that doesn’t necessarily mean that your content is any good. So once you get them to your site, how do you keep them there? Here is what we’ve learned about creating good content.

Good content has to be created, crafted even. You can’t just “write”. Your readers want to be engaged. So engage them! 
  • Write about things that are relevant- make sure you don’t have gobs of information on your site that has nothing to do with your site.
  • Write with passion and conviction- write what you love to write about because you love to write about it. There’s no way it won’t be interesting.
  • Write with structure and proper grammar- We cannot stress this enough! If you write well and with detail, there will be no doubt that your writing will be understood.
  •  Write with accuracy- Make sure you are not giving false information. Take a little extra time to do the research. You won’t regret it. And readers will appreciate it.
  • Add photos! Blogs and pictures go together like peanut butter and bananas. (Hey, if Elvis said its OK, its OK.)  Allow readers to become further engaged, a (relevant) photo gives that little something extra that they sometimes need to get through the post.
These are just a few things that we’ve learned about “good” content. Zach and I (Austin Wildmann) look forward to continuing this adventure with you into the magical world of content. Join us next week, when we will examine BAD content!!! *bloodcurdling scream*

- Austin and Zach

Austin Wildmann (left)
&
Zachary Peacock (right)