Tricks and Tools of the "New" PR: Facebook pages

Thursday, March 8, 2012

Facebook Timeline for Brands

v3im.com

Facebook Timeline. Did you squirm or smirk when you read those words? Love it or hate it, Timeline is here to stay (for now). Facebook’s recent switch to the new Timeline for brands is making waves and news.
All those companies who spent thousands of dollars building the perfect welcome tab are kicking themselves.

Sorry, it’s now time to spend all that money generating that perfect cover photo.

Here are a few things brands need to know to perfectly embrace its new Timeline.

Kevin Allen, a contributing writer at PR Daily offers this short list of steps you can take now:

Plan first for aesthetic changes
Tell the brand's story (or less sexy, the corporate history)
Know that how you interact with fans is changing
Prepare for the ways Timeline will affect your current tabs

For more information click here or go to PR Daily News!

Tia & Abigail

The New Face of Public Relations

This is the official student blog of "Special Topics: PR Strategies" offered by the Department of Journalism and Mass Communications at Murray State University.
Here, 16 enthusiastic, budding PR practitioners (a/k/a, Superstars) share their unique and well-informed perspectives on social media and the convergence of marketing, advertising and PR on the Web. Learn how to use the new tools in the of practice of PR in the twenty-teens. This site is perfect for marketers, agencies and anyone who wants to learn from, connect with and enhance our learning environment.