This is the official blog of "Special Topics: PR Strategies," and the Dept. of Journalism and Mass Communications at Murray State University. Here, 16 enthusiastic, budding PR practitioners (a/k/a, Superstars) share their unique and well-informed perspectives on social media and the convergence of marketing, advertising and PR on the Web. Learn how to use the 'new' tools of the practice of PR.
As the semester winds down, I've been thinking about what I learned most this semester regarding content and my future profession. We all have social media for personal use but in recent years, social media has become necessary for companies who wish to stay relevant. Therefore an understanding of social media is more than necessary, it is VITAL for today's PR practitioners.
Let's face it... Whether you're using Twitter, which makes content short and simple, to Facebook posts (a little longer but still simple) or blog posts, which are undoubtedly more complex and involved but not rocket surgery...content can be confusing.
Click here to download this basic "Content Rationale Worksheet", a great first step to defining the type of content you want to create and giving you a nice direction for your content once you know the answers.
created by: Jay Baer
When you're developing a broad social media content strategy for larger organizations, you have to ask yourself many more questions, of course. Tune-in next week (cliffhanger, alert!) as I discuss some of these organizational, audience and content-related questions that may be helpful as you craft content in the future.
Love this! Content is what holds this business together and it IS undoubtedly the most important thing. Worthless content will lead to no business.
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