Content Strategy for Social Media

      As the semester winds down, I've been thinking about what I learned most this semester regarding content and my future profession. We all have social media for personal use but in recent years, social media has become necessary for companies who wish to stay relevant. Therefore an understanding of social media is more than necessary, it is VITAL for today's PR practitioners. 


Let's face it... 
     Whether you're using Twitter, which makes content short and simple, to Facebook posts (a little longer but still simple) or blog posts, which are undoubtedly more complex and involved but not rocket surgery...content can be confusing.


      Click here to download this basic "Content Rationale Worksheet", a great first step to defining the type of content you want to create and giving you a nice direction for your content once you know the answers.

created by: Jay Baer

When you're developing a broad social media content strategy for larger organizations, you have to ask yourself many more questions, of course. Tune-in next week (cliffhanger, alert!) as I discuss some of these organizational, audience and content-related questions that may be helpful as you craft content in the future. 


Love in content,
Austin and Zach

Austin Wildmann