Photo by: ampmusicmarketing.com
The facts are in,
Facebook and other social media sites have surpassed Myspace in number but
Myspace isn’t completely dead.
As of March, 2012 there
are still over 262 million users on Myspace; anyone have a clue why? Music
Remaining Myspace users
tend to be in their late teens to early 40s which is the target age range for
music marketers. All Genres of music are promoted on Myspace daily, from acoustic-guitar
to hip hop, users can search for artists, view music trends and buy songs.
Artist’s still see
Myspace as a necessity because A: It’s free advertising to a portion of the
target audience B: Some of music’s greats such as Don Henley and The Blackeyed
Peas have a profile C: There’s a tab for artist called Artist HQ which provides
stats, latest news in music, how-to posts, design and promotion tips and tons
of valuable resource information.
Not only is Myspace a
shameless platform for advertising an artist but it’s also a great place to
preview artists on the rise. On the Artist HQ page viewers can see
featured artists and guess what: it’s not all
No-name bands. Country
duo, Thompson Square, has received awards for their single “Are you gonna kiss
me or not” and been on the Myspace Featured Artist page among several big name
artist such as Dierks Bentley, Cobra Starship, and Jay-Z.
Most of you are
thinking, yeah right I won’t go back to Myspace, that’s ok unless you represent
a new artist. While you may not want anything to do with Myspace anymore, it is
still a relevant way to market an artist on the rise. They can gain a
following, promote their music and upcoming gigs and it’s a chance to expose
their music to the public without it costing a fortune.
To set up an artist
account on Myspace here’s what you need to do:
1. Go to Myspace, click
on the signup button and pick musician profile. (Do not go through regular
signup because it will not have all the music features available.
2. Customize the
profile with everything an artist would put on a main website (include special
touches such as videos of live shows, webisodes, and customized page elements
like comment boxes and contact tables.)
3. Promote, promote, promote (search for people
to add, band email lists, friends, family, other artists)
4. Build a following (when
someone adds you, interact with them, send a message with thanks and let them
know to keep visting the profile for updates on gigs, photos, and music)
5. Update (the age of
throwing content out to the public and hoping they stayed engaged is dead, once
the artist has a profile, it must be updated frequently with the most current
information about the artist or band)
Tune that old guitar and
tune in next time!
Brittany and Lauren
The facts are in,
Facebook and other social media sites have surpassed Myspace in number but
Myspace isn’t completely dead.
As of March, 2012 there
are still over 262 million users on Myspace; anyone have a clue why? Music
Remaining Myspace users
tend to be in their late teens to early 40s which is the target age range for
music marketers. All Genres of music are promoted on Myspace daily, from acoustic-guitar
to hip hop, users can search for artists, view music trends and buy songs.
Artist’s still see
Myspace as a necessity because A: It’s free advertising to a portion of the
target audience B: Some of music’s greats such as Don Henley and The Blackeyed
Peas have a profile C: There’s a tab for artist called Artist HQ which provides
stats, latest news in music, how-to posts, design and promotion tips and tons
of valuable resource information.
Not only is Myspace a
shameless platform for advertising an artist but it’s also a great place to
preview artists on the rise. On the Artist HQ page viewers can see
featured artists and guess what: it’s not all
No-name bands. Country
duo, Thompson Square, has received awards for their single “Are you gonna kiss
me or not” and been on the Myspace Featured Artist page among several big name
artist such as Dierks Bentley, Cobra Starship, and Jay-Z.
Most of you are
thinking, yeah right I won’t go back to Myspace, that’s ok unless you represent
a new artist. While you may not want anything to do with Myspace anymore, it is
still a relevant way to market an artist on the rise. They can gain a
following, promote their music and upcoming gigs and it’s a chance to expose
their music to the public without it costing a fortune.
To set up an artist
account on Myspace here’s what you need to do:
1. Go to Myspace, click
on the signup button and pick musician profile. (Do not go through regular
signup because it will not have all the music features available.
2. Customize the
profile with everything an artist would put on a main website (include special
touches such as videos of live shows, webisodes, and customized page elements
like comment boxes and contact tables.)
3. Promote, promote, promote (search for people
to add, band email lists, friends, family, other artists)
4. Build a following (when
someone adds you, interact with them, send a message with thanks and let them
know to keep visting the profile for updates on gigs, photos, and music)
5. Update (the age of
throwing content out to the public and hoping they stayed engaged is dead, once
the artist has a profile, it must be updated frequently with the most current
information about the artist or band)
Tune that old guitar and
tune in next time!
Brittany and Lauren
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