Content Strategy for Social Media

      As the semester winds down, I've been thinking about what I learned most this semester regarding content and my future profession. We all have social media for personal use but in recent years, social media has become necessary for companies who wish to stay relevant. Therefore an understanding of social media is more than necessary, it is VITAL for today's PR practitioners. 


Let's face it... 
     Whether you're using Twitter, which makes content short and simple, to Facebook posts (a little longer but still simple) or blog posts, which are undoubtedly more complex and involved but not rocket surgery...content can be confusing.


      Click here to download this basic "Content Rationale Worksheet", a great first step to defining the type of content you want to create and giving you a nice direction for your content once you know the answers.

created by: Jay Baer

When you're developing a broad social media content strategy for larger organizations, you have to ask yourself many more questions, of course. Tune-in next week (cliffhanger, alert!) as I discuss some of these organizational, audience and content-related questions that may be helpful as you craft content in the future. 


Love in content,
Austin and Zach

Austin Wildmann

#readallaboutit

Are you looking to trim your time on Twitter? 

         When handling marketing communications on Twitter, your tweet-stream can become cluttered with competing information. Once you build a base of followers, you already know that it's proper etiquette to "follow-back" those who support you. But your tweet-stream may be flooded with irrelevant messages if you follow back everyone. There are several ways to organize the tweets you follow.

          The Swiss company Small Rivers offers up one idea with Paper.li, a streaming curation newspaper that pulls your corporate tweets and Facebook page status updates into one clean, structured online publication. 

            Paper.li uses your tweets, hash-tag topics, followers and keywords from your Facebook and Twitter accounts and merges content personalized for you. It extracts links from news stories, photos and videos and then uses a semantic text analysis tool to determine what you will find relevant. 

           This new tool can helps you distinguish what you're really reading and turn off much of the white noise often surrounding Twitter. Once you can see what is vital, you can more effectively target others who find your tweets necessary and desirable. 

           Efficiency, for public relations professionals, is always desired. Paper.li even separates content into multiple pages similar to newspaper sections, based on categories like technology, politics and marketing. 

          When you're ready to start building your publication, click here!

          Until next time, Sweet Tweets! 

-Kathryn and Allyson-