Be a YouTube Superstar:Tips for musicians on the rise

The word on the street is that the music industry is
changing, proof? Find someone who hasn’t heard of the blonde Canadian that has
taken over the music scene.

Yes ladies and gentleman, Beiber-Fever is proof of social media’s impact on the music industry. Back in the day if an artist wanted to be discovered they auditioned for talent search TV shows like Star Search such as Usher did when he was discovered. They are still shows for scouting talent on national television, America’s Got Talent, American Idol and The Voice to name
a few but for a quick burst into the industry newcomers are looking to YouTube as the platform to get famous.

The world had no idea how much social media impacted music
until the unconventional impact of little Justin Beiber. Justin’s mother posted
videos of his school and local performances on YouTube and by accident caught
the attention of Scooter Braun, a manager from Atlanta who introduced him to Usher.
Since his discovery in 2008, Justin has been burning up the charts like pop/
R&B artists such as Justin Timberlake and Usher that came before him.
These days it’s looking like more and more talent scouts are
turning to social media to point out the next big thing so how does an artist
become the next big thing on YouTube?

These tips can help:
Top Tips for YouTube Music Marketing:
*Post Compelling Videos on a Regular Basis
Give viewers something worth watching and a reason to keep watching.
*Optimize Titles and Descriptions for Findability
Important for searchers on both YouTube and search engines.
*Create Custom Thumbnails for Your Videos
This is your first look but try to entice without misleading.
*Use All Analytics/Metrics, Not Just Views
It doesn't matter how many views you have if they're only a few seconds long.
*Interact With & Include Your Fans
Engage your fans in the comments and create ways to include them in your videos.
*Collaborate With Other Artists
Working with others can extend your fanbase while leading to new ideas.
*Create Playlists for Different Sets of Videos
Some folks will want to see behind-the-scenes, others just want finished product.
*Customize and Optimize Your YouTube Channel
It's not just about individual songs or videos but about creating a
following for your channel.
http://www.hypebot.com/hypebot/2011/08/tips-youtube-music-marketing.html

So if you are an artist looking to make a splash or you represent and artist make sure YouTube viewers know the brand name, the next Justin Beiber is out there and it might as well be you.
Play it loud til next week!
Lauren and Brittany