1. Referral reports- Easiest way to track how many visits are coming to your site from Pinterest. Go to Traffic Sources > Sources > Referrals report.
2. Custom Reports- Custom reports let you mash up just the specific information you want to see.
3. Dashboards- For tracking Pinterest, there are several key areas to monitor – daily visits from Pinterest, how many of those visits are from mobile devices, how long they stay and how many pages they look at, what’s your most popular content.
4. Multi-Channel Funnels- To get a more complete picture of how many conversions can be fully attributed to Pinterest, we can look at the Multi-Channel Funnels reports in Google Analtyics. First, take a look at the Assisted Conversions report. SelectSource/Medium as the primary dimension, and filter for pinterest ). This will tell you how many times Pinterest assisted with a conversion (it wasn’t the last source before a conversion) and how many times it was the last source before a conversion.
Stay Analytical Murray State
Lindsey & Cory
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