Showing posts with label professional networks. Show all posts
Showing posts with label professional networks. Show all posts

Friday, April 27, 2012

LinkedIn: The Best Social Media Option



Across the Web, there are a handful of social media networks being used for various activities such as entertainment, networking and job opportunities. LinkedIn is worth your attention for these three reasons.

Networking: LinkedIn has become the most popular social media site for networking. In 2011, it has surpassed Twitter and Facebook, because it is the central place to build your business.

Usage: LinkedIn is used in every different level of business positions. For example, top-level executives use it for industry job networking, hiring and promoting their business. Middle management uses it for keeping in touch, industry networking and co-worker networking. Finally, entry-level positions generally use it for job search, co-worker networking and industry networking. If you are in a business, LinkedIn is a vital resource to develop your brand and search for potential future employers. 

Active Business Groups: No matter what your business is, there will be a group dedicated for your industry on LinkedIn. These groups will help to promote your business, build a list of contacts and increase your credibility in the industry.

As you can see, LinkedIn has made a huge impact on social media by providing professional networking, numerous job opportunities and establishing connections between businesses. 

Stay connected,

Mandy&Kelly

Monday, April 23, 2012

8 Great Tips for Interns

8 Great Tips for Interns

1. Come to work prepared. 
Before you set our your suit the night before, prepare a binder full of examples and previous work you have done in school. Give yourself examples of blog posts, press releases and other forms of media that will become useful when you are stuck. If anything, the work in the binder will give you a boost of confidence knowing you capable of getting things done right.

2. Khakis and a polo do not qualify for a suit.
OK, so none of you would actually wear khakis and a polo to work. But keep in mind that anything other than a suit is not appropriate unless your employers have otherwise told you so. Looking professional will make you feel professional and will encourage you to demonstrate your best work ethic. Even if you decide to wear those black pants and button up, bringing a jacket will do nothing short of keeping you prepared. You never know who you will be meeting that day you decide to dress down.

3. Ask for more work.
Do this only if you can tolerate it. If you still have a PR plan and 3 press releases to finish by the end of the day, this might not be the best idea. When you can, just send an email to your supervisor or coworkers and ask them if they need someone to post on the company blog or if they have any other work that they would like assistance. Your coworkers will appreciate the help and will remember it later on when it is the end of the day and you are overwhelmed. 

4. Be open to criticism. 
We are not perfect by any means. You may think you write awesome press releases, but when the supervisor returns it with critical comments, take the time to read and fix them. When you take the criticism to heart, you will remember how to fix it before you hand the next press release in. Just remind yourself not to take the criticism personally. They are just tips on how to improve your work.

5. Eat lunch with your coworkers. 
There may be days when you want to get out by yourself, but take the time to invite your coworkers on occasion. Keep in mind that in this industry, it is important to make relationships and network. You don't have to be best friends with everyone, but getting to know people outside the office environment will help you better understand what they are about. Plus, taking a break is necessary. Why not do it with people who can give you advice and share stories about what you are interested in?

6. Try not to make the same mistake twice.
When you are surrounded by people who have been in the business for years, they have their own way of doing things. They may be stressed out some days and impatient. When they are telling you to fix the same mistakes, they may get short with you. Just remember that this is a stressful industry and don't take their frustrations to heart. You are still learning. Take notes and keep copies of corrected work so you can reference it later on. 

7. Get a Mentor.
Use your coworkers as mentors. Develop relationships with them that will become helpful later on and look up to them. Find someone who you can look to for advice and that can help you when you need it. Maybe someone stood out during your lunch date that you could see yourself keeping in touch with long after the internship.

8. Find out ways to help your place of work.
Once you have settled in and have a better idea of what your projects will be, figure out ways to help your organization. For example, start a blog. Contribute to social media efforts by posting updates on social media channels. Helping your place of work will be appreciated and gain experience. 

Taking the time to do your work efficiently and gain experience will benefit your overall relationship with the company. Never forget your primary reason for taking the internship, to learn more about the overall industry.

Tia and Abigail

Click here for the PR Daily article.

Friday, April 6, 2012

Having fun with LinkedIn

Most people think that LinkedIn is only a professional network, full of boring résumés, recommendations and dull discussions. But, we are here to tell you that LinkedIn is the place where you can intermingle work and play like nobody’s business!

  1. Make connections with old classmates: Have you ever wondered what your old high school sweetheart is up to? There's a good chance that you can find his or her profile on LinkedIn. Reconnect and catch up!
  2. Meet people with similar interests: LinkedIn offers thousands of discussion groups. This makes it possible to find other people who may share similar or even quirky hobbies and interests. Like skydiving? Well there’s a group for that!  Bowling? They’ve got a group for that, too!
  3. Learn a new skill: These same discussion groups also feature millions of knowledgeable people who can provide advice, instruction and details on the innovations surrounding your particular areas of interest. Most have instructors you can connect with in your geographic region making it easier than ever to find new hobbies and connections. 
  4. Games: There are more fun aspects to LinkedIn, including “who am I connected to?”, a game. If you search hard enough you can connect with business celebrities like Bill Gates and Mark Zuckerberg.
LinkedIn may at first appear a bit straight-laced on the surface, but once you try out different features, you can use the professional network to pursue both your personal and business dreams.

Stay connected!
Kelly & Mandy

Wednesday, March 7, 2012

LinkedIn Essentials: Recommendations



One of the most important aspects of a great LinkedIn profile is recommendations. This shows future employers that influential peers, co-workers and clients have supported your work.
When asking for a recommendation, there are a few key steps to consider:
First, ask for recommendations from people who hold higher positions. For example, one from your CEO or manager is more beneficial than five recommendations from co-workers. You are considered more qualified when you have substantial recommendations.

After establishing some initial credibility, the best way to garner more recommendations is by actually writing them for others. If you write an honest recommendation, others will be inclined to return the favor for you.

Finally, every truly successful LinkedIn profile has at least 10 recommendations. This may take a few weeks; so, start now and stick with a regular schedule!

Following these simple steps can help you establish a real presence on LinkedIn. For more tips and tricks to improve your LinkedIn profile with recommendations, click Here!

Stay tuned for more about LinkedIn. 

- Mandy & Kelly





Thursday, March 1, 2012

Become a LinkedIn Pro in 5 Minutes or Less

Helpful hints for starting your LinkedIn profile and making a lasting impression:

·    Professional profile picture- make sure it is a recent headshot. It does not need to be professionally made but should give viewers a positive impression of you.
·    Updated résumé- make sure it is correct and includes your education, past work experiences, leadership positions and specialties.
·    Start connecting- make at least 10 connections that can provide future opportunities in your field.
·    Recommendations- write/request recommendations to build relationships and provide an accurate image of your qualities and character.
·    Continually update your profile!

By following these steps, your LinkedIn profile will continue to improve and so will your networking and building of relationships with potential employers.
Have a great week!
-Mandy & Kelly