Analytics have become an important part of the marketing process and successfully doing business in the digital world. It is important to have someone in your company who can interpret metrics and data to learn what trends are helping the business excel (in the cyber world, at least). A career in analytics is now part of many professions. For those still in school or planning a new career, it's important to note that today's employers want to see this skill-set on resumes. Two examples of job titles which call for a proficiency in web analytics are: Analytics Engineer and Web Analyst.
A Web Analyst helps the business measure the effectiveness of its marketing effort and determine what needs to be changed in order to improve online strategies and tactics. Here's a partial list are the responsibilities included in the job:
•Analyze traffic patterns
•Drive ROI improvements
•Improve website effectiveness
•Optimize page layouts
Openings web analytics can be found online by searching keywords. This new set of skills is in
high demand and should continue to grow as the Internet continues
to impact the way companies do businesses today.
Interested in learning more about careers in web analytics, visit this SITE!
We hope you've learned as much as we did this semester!
high demand and should continue to grow as the Internet continues
to impact the way companies do businesses today.
Interested in learning more about careers in web analytics, visit this SITE!
We hope you've learned as much as we did this semester!
Cory and Lindsey
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