4 Easy Ways to Track Traffic from Pinterest

Pinterest is a fast growing social media site that brings people together across the country, using things they have in common.

1. Referral reports- Easiest way to track how many visits are coming to your site from Pinterest. Go to Traffic Sources > Sources > Referrals report.


2. Custom Reports-  Custom reports let you mash up just the specific information you want to see.

3. Dashboards- For tracking Pinterest, there are several key areas to monitor – daily visits from Pinterest, how many of those visits are from mobile devices, how long they stay and how many pages they look at, what’s your most popular content.

4. Multi-Channel Funnels- To get a more complete picture of how many conversions can be fully  attributed to Pinterest, we can look at the Multi-Channel Funnels reports in Google Analtyics. First, take a look at the Assisted Conversions report. SelectSource/Medium as the primary dimension, and filter for pinterest ). This will tell you how many times Pinterest assisted with a conversion (it wasn’t the last source before a conversion) and how many times it was the last source before a conversion.

Stay Analytical Murray State

Lindsey & Cory

What's new with YouTube Analytics?

YouTube Analytics generates reports using the same types of data that we're used to gaining through Google Analytics or Facebook Insights - only based on YouTube user results. The data is now available in a more useful and interactive format.

1) In the upgraded version, all reports are unified by a Data Filter, the key tool displayed at the top of each report. The Data Filter allows you to filter by Content, Geography and Date.

• Click the Content search bar to search or browse for specific videos, and view data for any of your videos.
• Click the Geography search bar to search for particular regions or choose from one of the Suggested locations in the drop down list.
• Click the Date range to choose from one of several suggested ranges or enter a custom date range.

2) Most reports default to a Line Chart which captures the distribution of a metric over a specified date range, with the following options:

• Date granularity: charts can be displayed with data points in daily, weekly or monthly increments.
• Compare metrics: select a second metric for comparison to be displayed on the same graph. For example, you can chart Views next to Unique Viewers.

3) Interactive Map, which captures the geographic distribution of the metric reported over the specified date range.

• Hover your mouse icon over a country to see the data specific to its users/viewers. The distribution is also visually indicated by the darkness of the shading in the particular country. 

4) Download report allows you to download your data in the report displayed rather than "all data." Even changing the parameters in the "View by" button affects what data you choose to download.

5) Sharing Report provides a summary of how many times your content has been shared via the Share button on YouTube, and what sites viewers are using to share your videos (Facebook, Tumblr and Blogger)
6) Demographics Report helps you understand the age range and gender distribution of your audience. 

• You can adjust the date range and geographic region to see how the breakdown of your audience varies. 
• You can view this data in both interactive graphs and the chart at the bottom with numerical data.

Be Analytical!

Lindsey & Cory

   

Lindsey Inman

Cory Blakey

8 Excellent Twitter Analytics Tools to Extract Insights from Twitter Streams

1. Twitalyzer - Provides analysis of Twitter users' activities based on social media success. Its metrics include (A) Influence score - popularity, (B) signal-to-noise ratio, (C) the user's likelihood of ‘retweeting' or passing along others' tweets, (D) velocity - the rate of updates and (E) clout - based on how many times the user is cited in other tweets. 

2. Microplaza - Makes sense of Twitter streams by organizing links shared by those you (or your client) follow, and displays them separately as a new stream. 

3. Twist - Offers trending keywords and product names based on what people tweet about. You can see the frequency of keywords or product names mentioned over a week or a month - all displayed in graphs. You can also view the graph to see all tweets posted at a specific time.

4.Twitturly - Tracks popular URLs on twitter. This Digg-style interface displays the 100 most popular URLs shared on Twitter over the last 24 hours.

5.Tweetstat - Reveals the tweeting behavior of all users and consolidates/collates Twitter activity data for presentation in colorful graphs.

6. Twitterfriends -  Focuses on conversation and information contained of Twitter users. Two key metrics are Conversational Quotient (CQ) and Links Quotient (LQ). CQ measures how many tweets are replies to other tweets while LQ measures how many tweets contain links.

7. Thummit Quickrate - Offers sentiments analysis, based on conversations on Twitter. It also identifies the latest buzzwords, actors, movies, brands, products etc.

8. Tweeteffect - Matches the tweet timeline with gain/loss of followers timelines to determine which tweets gain or lose followers.

For more information on social media, check out this website: ttp://socialmediatoday.com

Racer Pride!

Lindsey & Cory