What's new with YouTube Analytics?

YouTube Analytics generates reports using the same types of data that we're used to gaining through Google Analytics or Facebook Insights - only based on YouTube user results. The data is now available in a more useful and interactive format.

1) In the upgraded version, all reports are unified by a Data Filter, the key tool displayed at the top of each report. The Data Filter allows you to filter by Content, Geography and Date.

• Click the Content search bar to search or browse for specific videos, and view data for any of your videos.
• Click the Geography search bar to search for particular regions or choose from one of the Suggested locations in the drop down list.
• Click the Date range to choose from one of several suggested ranges or enter a custom date range.

2) Most reports default to a Line Chart which captures the distribution of a metric over a specified date range, with the following options:

• Date granularity: charts can be displayed with data points in daily, weekly or monthly increments.
• Compare metrics: select a second metric for comparison to be displayed on the same graph. For example, you can chart Views next to Unique Viewers.

3) Interactive Map, which captures the geographic distribution of the metric reported over the specified date range.

• Hover your mouse icon over a country to see the data specific to its users/viewers. The distribution is also visually indicated by the darkness of the shading in the particular country. 

4) Download report allows you to download your data in the report displayed rather than "all data." Even changing the parameters in the "View by" button affects what data you choose to download.

5) Sharing Report provides a summary of how many times your content has been shared via the Share button on YouTube, and what sites viewers are using to share your videos (Facebook, Tumblr and Blogger)
6) Demographics Report helps you understand the age range and gender distribution of your audience. 

• You can adjust the date range and geographic region to see how the breakdown of your audience varies. 
• You can view this data in both interactive graphs and the chart at the bottom with numerical data.

Be Analytical!

Lindsey & Cory

   

Lindsey Inman

Cory Blakey

The Magic Review Site = YouTube

YouTube has been ranked second largest search engine in the world. Its videos run the gamut - from commercial to educational to music to homemade clips of nearly anything. Many people love YouTube and rely on it as a way of keeping up with popular culture. Videos go "viral" when viewers share clips they like.

YouTube is popular with people of all ages, and many spend large amounts of time on the site. YouTube now suggests video clips and new "channels" based on what users have watched previously, which is increasing time spent on the video-sharing social network.

People can - and do - post comments under YouTube videos. There are no-restrictions and the conversation is free-flowing. There are four types of comments you'll find on YouTube: short comments, advertisements, negative criticism and rambling arguments. Short comments consist just of 1 to 3 syllables or words and most are positive, or just plain silly.
        Advertisements within comments usually include the links to other videos or YouTube channels. Negative criticism isn't always a bad thing in a YouTube comment, but the highest levels of criticism usually consist of commenters insulting other commenters' sexuality. Irate,  rambling arguments are also common under religious and political videos; most are against whatever ideology is being espoused in the particular video.

Freely expressing opinions is a great thing. However, there are negatives to getting a bad reviews on YouTube, where we can see some comments containing racist language, defamatory allegations and hate speech.  One such case is attached to Susan Boyle’s audition video from Britain’s Got Talent. The girl who rolled her eyes on film at 00:45 showing her disdain for Boyle became a national laughingstock. There are thousands of negative comments toward the woman including plenty of "hate speech," like the words "ugly, stupid and useless." 

      The Susan Boyle video has run for three years and received more than 86 million hits. The comments are never-ending. To review the performance visit HERE.  

Some companies use YouTube for stealth marketing, which means customers do not realize that they are being targeted for marketing messages. The spread of these videos and the number of views actually help companies develop awareness campaigns and promote products. For example, over 37 million people have now watched the Darth Vadar Super Bowl Ad on YouTube.

According to ________________________, 90% of consumers trust peer recommendations while only 14% trust advertisements. YouTube can be a useful tool for marketers and PR professionals. We also recommend that users exercise caution with their comments. As YouTube raises the fame quotient for video posters, it can also crash and trash a reputation overnight.

Until next week!

Meng and Abby