Take advantage of Facebook Insights

Facebook is constantly changing, and hopefully, improving, especially when it comes to the effedctiveness of business pages. The latest updates to Facebook Insights provides an easier way to understand exactly what draws fans to interactions with brands on Timelines. Consider this breakdown of three new twists:

1.   REACH: Businesses can now track how specific posts affect "reach" and increase conversations about  brands.

2.   VIRALITY: You can now monitor the level of "virality," the total extension of each status update and all specific content (video, photos, links).

3.   SHARING: Learn how many fans are ‘sharing’ your page and exactly where those shares are going.

Facebook Insights allows page administrators to view how many fans interact with their pages in real time now. This helps businesses and brands to recognize social media success - or Return on Investment (ROI).

Another new feature of the Timeline format - 'Talking about This' -  helps businesses see what Facebook users are responding to. In some cases this shows page owners what they need to change in order to trend higher. Here's how Facebook has described the purpose of this new Insight feature:

“Insights provides Facebook Page admins and app developers with metrics on the performance of their Page or app. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, admins and developers are better equipped to improve their business with Facebook.”

Facebook Insights Snapshot

Thanks for visiting our post! Perhaps we've all gained a better "insight" into how Facebook tools for measuring interaction can work for us.

Until next week...
Cory and Lindsey